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Analytics

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Summary: This article describes the governance regarding access to web analytics for bcm.edu and all websites owned and managed by Baylor College of Medicine.

Approving Authority: Office of Communications & Community Outreach, Institutional Web Management and the Marketing Group.

Last Updated: Dec. 5, 2018

Purpose: The purpose of this governance is to ensure the consistent use and access to analytics tools. Baylor College of Medicine websites use tools such as Google Analytics and Site Improve, web analytics services that help analyze traffic patterns, streamline the user experience, personalize content, identify broken links, check accessibility, and flag content errors.

Scope: This governance applies to all websites under the bcm.edu domain and all software and applications owned and managed by Baylor College of Medicine.

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Definitions

Terms

Item Term
Analytics

Item Definition

The purpose of using an analytics tool is to help website administrators monitor and analyze traffic on their websites, in order to improve content and increase user engagement. The audience for this tool include website owners and managers.

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Responsibilities

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The Office of Communications and Community Outreach, Institutional Web Management will review and approve or deny requests for analytics access or information.

The Office of Information Technology – Core Application Services will provide technical support and assistance regarding Google Analytics.

The Office of Communications and Community Outreach, Institutional Web Management, reserves the right to apply analytics to any Baylor College of Medicine digital asset.

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Guidelines

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Processes

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Baylor staff and faculty who are involved with website management can request monthly analytics reports related to their sites. Accounts that have been inactive for one year can be closed by the Office of Communications and Community Outreach, Institutional Web Management.

All requests for Analytics reporting or access will be submitted to the Office of Communications and Community Outreach, Institutional Web Management.

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*Note: Policies cited in the Digital Governance document (approved by the Board and published in March 2019) supersede any previous agreement, policy and/or guideline.

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Contact

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Cognizant Office: Office of Information Technology via BCM Service Portal

General questions should be directed to the Digital Governance Subcommittee.