Profiles are designed to take your chosen sets of attribute entries and display them on the web where you choose. For each profile, you can choose the attributes you wish to assign to, or display in, a desired profile. Since your professional life and personal interests are multifaceted, creating different profiles allows you to effectively present yourself online in the most appropriate and accurate way, depending on the desired audience. Creating multiple profiles allows you to present yourself as a physician on a clinical web page, a researcher on a lab page, and an instructor on an education page, for example.