About Us

Social Media Best Practices

Master
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Facebook

Content
  • Post at least three times a week. Ideal: posting daily. Always make sure that content is relevant, appropriate for your audience, complies with Baylor policies, and engaging for users.
  • Post interesting, relevant articles or multimedia, such as photos or videos, if possible.
  • Posts that are between 1-2 lines of text (100-250 characters) tend to get more likes, comments, and shares.If you would like to include hashtags, please use no more than two to three per post.
  • If you are ever unsure about the content of a post or image, please email Anna Kiappes.
  • Since your Baylor Facebook account is linked to your personal Facebook account, please make sure that when you are posting to Facebook, you are choosing to post from the correct account.

Resources for Facebook:

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Twitter

Content
  • Post at least three times a week. Ideal: posting daily.
  • Always make sure that content is relevant, appropriate for your audience, complies with Baylor policies, and engaging for users.
  • Post interesting, relevant articles or multimedia, such as photos or videos, if possible.
  • The maximum amount of characters for tweets is 280.
  • If you are ever unsure about the content of a post or image, please email Anna Kiappes.

Resources for Twitter:

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Tips for Growing Your Audience

Content
  • We are a “White Hat” institution. Please do not engage in "Black Hat" social media tactics like purchasing fake likes, creating fake profiles and other items listed here.
  • Become more active—as there are more tweets/posts, people will interact with you more and the reach will amplify.
  • Encourage department/center/program members to interact with and share the content being posted. As you do this, it’s also great to be able to encourage faculty, staff and students to send information and posts in that they would like to see shared.
  • Include the URL for the profile in department communications to help raise awareness and draw more people to the page.
  • Build relationships with the people engaging with your account. Thank them for their comment, like or reshare the post when your account is mentioned, etc. This builds brand trust and encourages the followers to share your posts with their followers.
  • Another way to increase your page’s reach is to integrate it into marketing collateral and link make sure it is promoted on your website. Your web maintainer or Institutional Web Management can update your site. Email Anna Kiappes for assistance.
  • Encourage members of your department/center/program to add the profile to their email signature line to increase awareness.