Web Team Responsibilities
- Serves as initial contact for all public and intranet site development.
- Maintains public and intranet home pages, and corporate-level pages.
- Conducts editorial reviews of public and intranet sites. See BCM and AP style guide. Review content checklist.
- Safeguards the online use of the Baylor College of Medicine name and logo. Review Branding Guidelines (Baylor log in required).
- Collaborates with IT to define College web standards and policies.
- Consults with web maintainers on information architecture, design and content, and oversees compliance with web requirements.
- Manages videos and all official social media channels including Facebook, Twitter, YouTube, LinkedIn as well as the Baylor College of Medicine Blog Network.
- Manages intranet announcements.
Setting Up Your Website
The Baylor College of Medicine website is divided into two content areas. The marketing group manages all healthcare sites. The Institutional Web Management group, working closely with web maintainers, manages department, center, labs, education, research and community sites. All Baylor sites are required to be developed in the College’s content management system and live on the Baylor enterprise server unless authorized by the Digital Governance Subcommittee. For more information see Content Management System and Server Requirements.
How to Get Started
- Develop your content using the appropriate content outline from below.
- Familiarize yourself with the Content Check List and the Web Style Guide.
- Submit the completed outline as an attachment to the Website Request Form.
- The web management group will set up your site.
- Questions about photos and images or video?
- Give yourself and the web team time to complete page reviews to meet your deadline.
All web materials, with the exception of Signature bios, receive a pre-publication review by a member of the Institutional Web Management team. The team works to ensure Baylor’s website is presented in the most professional and appropriate way.
The Institutional Web Management team reviews submissions for clarity, AP style and naming standards. Additionally the team works to help identify improvements in content and design enhancements for sites.
Every effort is made to provide a quick turnaround. If a page is submitted for review before 4 p.m. each day, it is the goal of Institutional Web Management to complete the website request within one-two days. New sites can take three to five days to review depending on the complexity of the site.