New Logo Takes Center Stage

by Lori Baker

The new BCM logo played a leading role when it was officially unveiled during the January 5 ceremony to rededicate the front entrance of the Cullen Building and the Alkek Fountain.

The decision to change the logo was made during the College's strategic planning process. Key to the redesign was the graphic artist, who spent his career at a major marketing and advertising firm. During his career, he has created many logos still in use today, including the logo for Exxon.

"Baylor College of Medicine is making dramatic changes in order to invent the future of medicine, and our logo needs to reflect this vision," said Dr. Peter G. Traber, BCM president and CEO. "The College leadership determined that the new logo should emphasize BCM as an identifier for Baylor College of Medicine, and we were guided by specific principles of strong logo design."

The principles of a strong logo are:

• It should be unique
• It should be memorable
• It should have stopping power
• It should have longevity
• It should appeal to the greatest percentage of people
• It should be effective in black and white and color
• It should be legible in both large and small sizes
• It should reflect positively on the organization

Many logo hopefuls auditioned for the part, but the one cast in the role includes a new emphasis on BCM, new colors, and a new look. Although the new logo is composed of type, the letters have been specially designed to give the logo a unique appearance.

The BCM Academic Council and Board of Trustees approved the new logo at their November 2004 meetings.

"The new logo represents a very bold mark for the College and reflects the many exciting changes taking place as we implement our strategic plan," said Traber.

Patient Care

Two Halves to a Puzzle

Baylor Clinic from the Inside Out

Getting from There to There

Oil and Medicine: Profile on Dan Duncan

EMR as Easy as ABC

Research

Epilepsy: Seeking the Cause of a Lonely Disease

Epilepsy: A history of stigma and superstition

Dancing with a Deadly Disease

In for a Checkup? Check Out the Research Too

Wanted: More Space!

Education

All About the Education Evolution Revolution

Longing for the Short Coat

Community Service

Introducing the Problem Solvers

College News

Rededication of a Monument to Medicine

New BCM Logo Takes Center Stage

The Perfect Fit: Putting the Pieces Together

Our Mission, Values, and Imperatives

A Message from Dr. Traber

Volume 1, Issue 1, Spring 2005

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